Integrating search with content

Understanding how, why and what users search for is essential when planning content strategies.

Our approach to integrating content and search strategies is both innovative and pioneering. Content development and search marketing skills must be combined so that both efforts can be maximised to deliver the optimal return on investment for brands.

We've developed an integrated search and content planning model to help brands deliver the most relevant and effective content conline. The content that people go online to find.

When consumers type in search terms, they move from the Language of Intent to a more staccato machine speak. But when they finally select a website to visit they want to find language that reflects their orginal thought.

CDA uses search behavioural analysis and search marketing techniques to shape content strategies for brands by identifying the two langauge pathways that take people from a need-related thought to the point where they engage with your site.

By understanding 'langauge pathways' it's possible to increase traffic volumes and improve engagement levels.