Integrating search with content
Understanding how, why and what users search for
is essential when planning content strategies.
Our approach to integrating content and search
strategies is both innovative and pioneering. Content development and
search marketing skills must be combined so that both efforts can be
maximised to deliver the optimal return on investment for brands.
We've developed an integrated search and content
planning model to help brands deliver the most relevant and effective
content conline. The content that people go online to find.
When consumers type in search terms, they move
from the Language
of Intent to a more staccato machine speak.
But when they finally select a website to visit they want to find
language that reflects their orginal thought.
CDA uses search behavioural analysis and search
marketing techniques to shape content strategies for brands by
identifying the two langauge pathways that take people from a
need-related thought to the point where they engage with your site.
By understanding 'langauge pathways' it's possible
to increase traffic volumes and improve engagement levels.