Articles

Brand usefulness - help not hype
By Clare O'Brien
If you want to persuade people to do something online you have to use different persuasive techniques than those that work for you offline...

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How useful is your brand?
By Clare O'Brien
A public restroom in New York’s Times Square was an unusual but successful expression of brand usefulness. But beware of marketing messages that are more about brand arrogance than public convenience...

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Language e-volves
By Clare O'Brien
Unlike dead words on paper, words on the web are living things. They can, effectively, talk back, guide you and show you around…

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Conversation: the key to the 'Youniverse'
By Clare O'Brien
If you want to spread your message online, think PR not advertising. Because it's a conversation, not a billboard...

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More than a load of old bull
By Anne Caborn
In an increasingly crowded online marketplace how do you stand out on the media landscape? Step one is to acknowledge how media savvy your audience is...

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Punctuation, punctuation, punctuation
By Anne Caborn
Punctuation puts breath and emphasis into what you are writing. But online, be aware of how those dots and squiggles can actually slow the reader down...

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Information overload
By Anne Caborn
Do you get a feeling of dread when you tackle your email inbox? Here are some tips and tricks to deal with the overload...

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What makes a good online newspaper - we help decide

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