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Creating useful, user-friendly websites
Online content analysis and competitive benchmarking
Web copywriting - in-house training workshops
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The editing and sourcing of good web content
Editing and sourcing good web content
requires a detailed understanding of how people use the
web. People are essentially passive in their consumption
of conventional media but interact online. They negotiate the
structure and content of websites to execute tasks (search &
locate, register, purchase, download, communicate etc).
Failed transactions (abandoned shopping baskets,
discontinued forms etc) reflect inadequate or inappropriate communication
– not simply technological failure. This is because much of this
communication was originally intended for different/offline media
or created without reference to online user behaviour.
CDA can supply specialist support in
the sourcing and editing of effective web copy.
We help you:
- find specialist online writers
- find specialist online editors
- outsource web copy creation
- develop a robust commissioning
and online copy creation structure
- script mobile phone texts, podcasts,
vodcasts, online demos and site walkthroughs
CDA is the only specialist consultancy
devoted to developing the text protocols and standards that deliver
more efficient and ultimately satisfying user experiences online.
Quick links
Web & email content analysis
In-house web copywriting workshops
Content
strategies
Style
guides
Online language of brand
Editing
& website copy
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CDA - Content Delivery & Analysis
- helping you ensure your online marketing is successful and your online investment returns the best results
Quick tips for web and email success
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