A content strategy is the best place to start any web or email project
Hasty and last-minute online content projects and campaigns can be expensive and damage your brand. Building a considered web content strategy helps you develop web and email content that gets results and can save thousands by exposing what you don't need.
These are 2 of our approaches:
1. Vision & purpose days - from £8,000 / up to 15 people
Key members of the team spend a day brainstorming your next project, its outline and next steps. Ideal for both web and email projects.
We'll have already carried out a discovery phase to ensure the day is focused and produces real results. We'll then capture the day in a top level master plan.
The advantages of this approach include encouraging internal commitment and kick-starting projects that might otherwise languish on somebody's 'To do' pile.
2. Content fulfilment strategies - from £4,500
The best ideas can fail because there isn't a clear process in place for creating and maintaining web and email content. Even a great website starts to look tired without a clear content maintenance and renewal strategy in place.
We get the views of those who manage and those who deliver the content within your organisation and evolve a clear project blueprint. This includes recommendations on how to manage workflows internally - whether that's writing in-house or commissioning from external sources.
This is a useful approach when you've already got a good idea of what you need to achieve but need support on the 'how'.
Content strategies can also include:
